{"id":32004,"date":"2023-11-16T09:42:55","date_gmt":"2023-11-16T08:42:55","guid":{"rendered":"https:\/\/www.iobeya.com\/?p=32004"},"modified":"2024-09-18T16:04:59","modified_gmt":"2024-09-18T14:04:59","slug":"lean-canvas","status":"publish","type":"post","link":"https:\/\/www.iobeya.com\/fr\/blog\/lean-canvas\/","title":{"rendered":"Qu&rsquo;est-ce qu&rsquo;un Lean Canvas ?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"32004\" class=\"elementor elementor-32004 elementor-31904\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-299069eb elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"299069eb\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-249c45b elementor-hidden-tablet elementor-hidden-mobile_extra elementor-hidden-mobile sticky-stories-sommaire\" data-id=\"249c45b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1b9f2e03 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1b9f2e03\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:130,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky_effects_offset&quot;:1000,&quot;background_background&quot;:&quot;classic&quot;,&quot;sticky_on&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet_extra&quot;,&quot;tablet&quot;,&quot;mobile_extra&quot;,&quot;mobile&quot;],&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-7b8a52d2\" data-id=\"7b8a52d2\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3e1de7a5 elementor-widget elementor-widget-heading\" data-id=\"3e1de7a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Qu\u2019est-ce qu\u2019un Lean Canvas ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20efd59e anchor-scroll-title elementor-widget elementor-widget-text-editor\" data-id=\"20efd59e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li id=\"#summary-item1\"><a href=\"#anchor1\">\nQuelles sont les donn\u00e9es cl\u00e9es \u00e0 compiler dans un Lean Canvas ?    <\/a><\/li>\n<li><a href=\"#anchor2\">\nQuels sont les avantages du Lean Canvas ? <\/a><\/li>\n<li><a href=\"#anchor3\">\nQuand faut-il utiliser la technique du Lean Canvas ? <\/a><\/li>\n<li><a href=\"#anchor4\">\nComment cr\u00e9er un Lean Canvas sur iObeya ? <\/a><\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5307c143 elementor-widget elementor-widget-heading\" data-id=\"5307c143\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Commencer <br>\nmon aventure iObeya !<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-429a3573 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"429a3573\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.iobeya.com\/fr\/request-a-demo\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Demander une d\u00e9mo<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4065309d\" data-id=\"4065309d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-77d37198 elementor-widget elementor-widget-text-editor\" data-id=\"77d37198\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le <strong>Lean Canvas<\/strong> est un mod\u00e8le de plan d&rsquo;affaires d&rsquo;une seule page cr\u00e9\u00e9 par Ash Maurya, un entrepreneur am\u00e9ricain, en 2010 pour simplifier et rationaliser l&rsquo;\u00e9valuation des opportunit\u00e9s commerciales. Il repr\u00e9sente une alternative plus concise au <a href=\"\/fr\/template\/canevas-de-modele-dentreprise\"<strong>Business Model Canvas <\/strong><\/a>, permettant aux \u00e9quipes de d\u00e9composer leurs id\u00e9es en hypoth\u00e8ses, \u00e9vitant ainsi les plans d&rsquo;affaires longs et fastidieux. <\/p> \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2aee5c elementor-widget elementor-widget-image\" data-id=\"a2aee5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"491\" src=\"https:\/\/www.iobeya.com\/wp-content\/uploads\/2023\/11\/vue-dun-ean-canvas-generique-sur-iObeya-1024x629.webp\" class=\"attachment-large size-large wp-image-32141\" alt=\"Vue d\u2019un Lean Canvas g\u00e9n\u00e9rique permettant de simplifier les opportunit\u00e9s commerciales sur la plateforme digitale iObeya\" srcset=\"https:\/\/www.iobeya.com\/wp-content\/uploads\/2023\/11\/vue-dun-ean-canvas-generique-sur-iObeya-1024x629.webp 1024w, https:\/\/www.iobeya.com\/wp-content\/uploads\/2023\/11\/vue-dun-ean-canvas-generique-sur-iObeya-300x184.webp 300w, https:\/\/www.iobeya.com\/wp-content\/uploads\/2023\/11\/vue-dun-ean-canvas-generique-sur-iObeya-768x472.webp 768w, https:\/\/www.iobeya.com\/wp-content\/uploads\/2023\/11\/vue-dun-ean-canvas-generique-sur-iObeya-1536x944.webp 1536w, https:\/\/www.iobeya.com\/wp-content\/uploads\/2023\/11\/vue-dun-ean-canvas-generique-sur-iObeya.webp 1728w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5b302273 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5b302273\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-63d98bf4\" data-id=\"63d98bf4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ded178c num-item elementor-widget elementor-widget-button\" data-id=\"1ded178c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#anchor1\" id=\"num-item1\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Quelles sont les donn\u00e9es cl\u00e9es \u00e0 compiler dans un Lean Canvas ?  <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f4611ef summary-item elementor-widget elementor-widget-button\" data-id=\"1f4611ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#anchor2\" id=\"num-item2\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Quels sont les avantages du Lean Canvas ? <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a41c30f elementor-align-left elementor-widget elementor-widget-button\" data-id=\"2a41c30f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#anchor3\" id=\"num-item3\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\"> Quand faut-il utiliser la technique du Lean Canvas ? <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-361d28f elementor-align-left elementor-widget elementor-widget-button\" data-id=\"361d28f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#anchor4\" id=\"num-item4\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Comment cr\u00e9er un Lean Canvas sur iObeya ? <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b20acc0 anchor-scroll-titles obeya-content-links elementor-widget elementor-widget-heading\" data-id=\"1b20acc0\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"anchor1\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Quelles sont les donn\u00e9es cl\u00e9es \u00e0 compiler dans un Lean Canvas ?  <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65687434 elementor-widget elementor-widget-text-editor\" data-id=\"65687434\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le <strong>Lean Canvas<\/strong> se distingue du Business Model Canvas. A la diff\u00e9rence de ce dernier, quatre cases ont \u00e9t\u00e9 remplac\u00e9es : <\/p> \n<p>\n<ul>\n<li>\n \u201cPartenaires\u201d par \u201cProbl\u00e8mes\u201d. \n<\/li>\n<li>\n \u201cActivit\u00e9s cl\u00e9s\u201d par \u201cSolutions\u201d.  \n<\/li>\n<li>\n  \u201cRessources cl\u00e9s\u201d par \u201cIndicateurs\u00a0\u00bb. \n<\/li>\n<li>\n\u201cRelations clients\u201d par \u201cAvantages concurrentiels\u201d. \n<\/li>\n<\/ul>\n<\/p>\n\n<p>Reprenons point par point les diff\u00e9rentes donn\u00e9es cl\u00e9es \u00e0 remplir dans votre Lean Canvas. <\/p> \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-230a602a anchor-scroll-titles obeya-content-links elementor-widget elementor-widget-heading\" data-id=\"230a602a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1.  Les segments clients<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-410bd9a9 elementor-widget elementor-widget-text-editor\" data-id=\"410bd9a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Cette section vise \u00e0 d\u00e9finir vos segments clients de mani\u00e8re claire. Il est essentiel de distinguer les clients (ceux qui paient) des utilisateurs (ceux qui utilisent le produit ou service). De plus, identifiez vos \u00ab\u00a0Early adopters\u00a0\u00bb \u2013 ces acteurs cl\u00e9s qui sont \u00e0 l&rsquo;avant-garde des nouvelles tendances, produits et technologies. Leur profil hautement connect\u00e9 peut amplifier votre pr\u00e9sence sur les r\u00e9seaux sociaux et au sein de leur r\u00e9seau. <\/p> \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69e8cf94 anchor-scroll-titles obeya-content-links elementor-widget elementor-widget-heading\" data-id=\"69e8cf94\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Les probl\u00e8mes<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7bc26aad elementor-widget elementor-widget-text-editor\" data-id=\"7bc26aad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Comprenez en profondeur ce qui affecte vos clients, leurs \u201cdouleurs\u201d et leurs frustrations. Identifiez trois <strong>probl\u00e8mes majeurs<\/strong> que vous souhaitez r\u00e9soudre. Chaque probl\u00e8me doit avoir une importance significative pour le client, captivant ainsi son int\u00e9r\u00eat gr\u00e2ce \u00e0 votre proposition de valeur. Pour chaque probl\u00e8me identifi\u00e9, analysez les obstacles rencontr\u00e9s par le client (co\u00fbts, ressources, etc.), les aspects qui lui posent des difficult\u00e9s, ses appr\u00e9hensions (risques financiers, sociaux, techniques) et les situations ind\u00e9sirables qu&rsquo;il pourrait rencontrer. Recherchez \u00e9galement des solutions alternatives (indiqu\u00e9es dans la partie inf\u00e9rieure de la case) et pr\u00e9cisez comment ces probl\u00e8mes sont actuellement r\u00e9solus.<\/p> \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c2a272 anchor-scroll-titles obeya-content-links elementor-widget elementor-widget-heading\" data-id=\"5c2a272\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3.  La proposition de valeur ou \u201cValue proposition\u201d<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-765a09e0 elementor-widget elementor-widget-text-editor\" data-id=\"765a09e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La <strong>proposition de valeur<\/strong> correspond aux avantages que les clients peuvent attendre de votre produit ou service, comblant un besoin qui est mal ou pas satisfait. Soyez concis, clair et percutant dans votre promesse client. Votre message doit \u00eatre assez pertinent pour transformer un simple visiteur en un prospect int\u00e9ress\u00e9. <\/p> \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf14f92 anchor-scroll-titles obeya-content-links elementor-widget elementor-widget-heading\" data-id=\"bf14f92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Les solutions<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f4e6d3 elementor-widget elementor-widget-text-editor\" data-id=\"0f4e6d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A ne pas confondre avec la proposition de valeur. Identifiez ici <strong>trois solutions essentielles<\/strong> (fonctionnalit\u00e9s, produits ou services) qui vous aideront \u00e0 cr\u00e9er votre proposition de valeur, en fournissant une solution \u00e0 chaque probl\u00e8me identifi\u00e9. Soyez pragmatique et pratique dans votre approche orient\u00e9e client. <\/p> \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f43e96 anchor-scroll-titles obeya-content-links elementor-widget elementor-widget-heading\" data-id=\"2f43e96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. Les canaux<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3eba0c elementor-widget elementor-widget-text-editor\" data-id=\"d3eba0c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Cette section concerne tous les moyens de communication et de distribution que vous utilisez pour atteindre vos clients, tant en ligne qu&rsquo;hors ligne. Il s&rsquo;agit de la fa\u00e7on dont votre offre atteint le client, mais aussi d&rsquo;une opportunit\u00e9 de vous distinguer. S\u00e9parez vos <strong>canaux<\/strong> en deux cat\u00e9gories : \u00ab\u00a0Inbound\u00a0\u00bb (attirer le client via des contenus tels que vid\u00e9os, blogs, r\u00e9seaux sociaux, webinaires, podcasts, livres blancs, etc.) et \u00ab\u00a0Outbound\u00a0\u00bb (actions marketing, promotion, publicit\u00e9, telles que campagnes d&rsquo;e-mailing\/SMS, AdWords, publicit\u00e9s sur les r\u00e9seaux sociaux, sponsoring, landing pages, m\u00e9dias traditionnels, etc.). <\/p> \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3dc97f anchor-scroll-titles obeya-content-links elementor-widget elementor-widget-heading\" data-id=\"e3dc97f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">6.Les revenus<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63558b4 elementor-widget elementor-widget-text-editor\" data-id=\"63558b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Cette section englobe toutes les <strong>sources de revenus<\/strong> g\u00e9n\u00e9r\u00e9es par votre activit\u00e9. Identifiez si ces revenus seront ponctuels ou r\u00e9currents, s&rsquo;ils seront fixes (prix catalogue, forfait, abonnement, location, publicit\u00e9, etc.) ou variables en fonction des conditions (temps r\u00e9el, ench\u00e8res, sur-mesure, etc.), comment et quand les clients paieront (avant ou apr\u00e8s que vous ayez pay\u00e9 vos fournisseurs), et d\u00e9taillez les diff\u00e9rentes strat\u00e9gies de tarification en fonction de vos segments clients. <\/p> \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a46504 anchor-scroll-titles obeya-content-links elementor-widget elementor-widget-heading\" data-id=\"7a46504\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">7. Les co\u00fbts<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da64362 elementor-widget elementor-widget-text-editor\" data-id=\"da64362\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00c9valuez tous les <strong>co\u00fbts<\/strong> n\u00e9cessaires au bon fonctionnement de votre entreprise. Identifiez les co\u00fbts variables, qui d\u00e9pendent du niveau d&rsquo;activit\u00e9 et augmentent avec le chiffre d&rsquo;affaires, et les co\u00fbts fixes, qui sont ind\u00e9pendants du chiffre d&rsquo;affaires.  <\/p> \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-150912f anchor-scroll-titles obeya-content-links elementor-widget elementor-widget-heading\" data-id=\"150912f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">8. Les indicateurs cl\u00e9s de performance ou KPI<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ae1710 elementor-widget elementor-widget-text-editor\" data-id=\"7ae1710\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La mesure des <strong>KPI ou indicateurs cl\u00e9s de performance<\/strong> est essentielle pour l&rsquo;am\u00e9lioration. D\u00e9finissez des objectifs chiffr\u00e9s pour \u00e9valuer la pertinence de votre proposition de valeur (\u00e0 travers des enqu\u00eates, chat en direct, avis, appels, etc.) et pour mesurer le succ\u00e8s global de votre entreprise (nombre de t\u00e9l\u00e9chargements, satisfaction client, chiffre d&rsquo;affaires sur une p\u00e9riode donn\u00e9e, etc.). <\/p> \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6968d8e anchor-scroll-titles obeya-content-links elementor-widget elementor-widget-heading\" data-id=\"6968d8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">9. L'avantage concurrentiel<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c62e7a elementor-widget elementor-widget-text-editor\" data-id=\"3c62e7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Identifiez ce qui vous distingue de la concurrence. Cet <strong>avantage concurrentiel<\/strong> doit \u00eatre difficile \u00e0 copier par les concurrents, comme une communaut\u00e9 existante, un r\u00e9seau qualifi\u00e9, des clients fid\u00e8les, une notori\u00e9t\u00e9 importante, une \u00e9quipe talentueuse, un savoir-faire unique, une exp\u00e9rience client exceptionnelle, etc. <\/p> \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da1956c anchor-scroll-titles obeya-content-links elementor-widget elementor-widget-heading\" data-id=\"da1956c\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"anchor2\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Quels sont les avantages du Lean Canvas ? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b92f3e elementor-widget elementor-widget-text-editor\" data-id=\"4b92f3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L&rsquo;utilisation du Lean Canvas pr\u00e9sente plusieurs avantages : <\/p> \n\n  <ul>\n<li>\n<strong>Simplicit\u00e9<\/strong> : contrairement \u00e0 d&rsquo;autres outils d&rsquo;analyse commerciale, le <strong>Lean Canvas<\/strong> est simple et abordable. L&rsquo;\u00e9l\u00e9ment crucial est d&rsquo;impliquer toutes les parties prenantes de votre entreprise pour contribuer \u00e0 chaque aspect du Canvas.\n<\/li>\n<li> <strong>Vue d&rsquo;ensemble<\/strong> : il est facile de se noyer dans les d\u00e9tails quotidiens de la gestion d&rsquo;entreprise, perdant ainsi de vue les objectifs et la vision globale. Le Lean Canvas vous aide \u00e0 rester <strong>concentr\u00e9 sur la strat\u00e9gie globale et \u00e0 identifier les menaces et opportunit\u00e9s<\/strong>.\n<\/li>\n<li> <strong>Facteurs internes et externes<\/strong> : le Lean Canvas explore non seulement les forces internes de votre entreprise, mais \u00e9galement les menaces externes potentielles et les facteurs qui pourraient influencer la rentabilit\u00e9. Vous pouvez ensuite ajuster vos processus internes en cons\u00e9quence.\n<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3ce0f8 anchor-scroll-titles obeya-content-links elementor-widget elementor-widget-heading\" data-id=\"d3ce0f8\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"anchor3\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Quand faut-il utiliser la technique du Lean Canvas ? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c36c67d elementor-widget elementor-widget-text-editor\" data-id=\"c36c67d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p> \nLe Lean Canvas est recommand\u00e9 dans plusieurs situations, en particulier lorsque vous souhaitez d\u00e9velopper une nouvelle id\u00e9e commerciale, un produit ou un service. Voici quelques moments o\u00f9 il est opportun d&rsquo;utiliser un Lean Canvas : <\/p> \n\n<ul>\n<li>\n<strong>Lancement d&rsquo;une startup<\/strong> : Si vous \u00eates un entrepreneur ou que vous travaillez sur une id\u00e9e de startup, le Lean Canvas peut vous aider \u00e0 <strong>structurer votre concept<\/strong>, \u00e0 identifier les opportunit\u00e9s et \u00e0 minimiser les risques en testant rapidement les hypoth\u00e8ses cl\u00e9s.\n<\/li>\n<li><strong> D\u00e9veloppement d&rsquo;un nouveau produit ou service <\/strong> : Avant de lancer un nouveau produit ou service, le Lean Canvas vous permet de d\u00e9finir clairement le probl\u00e8me que vous r\u00e9solvez, d&rsquo;articuler votre proposition de valeur unique et de concevoir un mod\u00e8le commercial solide.\n<\/li>\n<li> <strong> R\u00e9orientation strat\u00e9gique <\/strong> : le Lean Canvas permet d\u2019explorer de nouvelles opportunit\u00e9s ou de revoir un business model existant. Cela peut aider \u00e0 s&rsquo;adapter aux \u00e9volutions du march\u00e9.\n<\/li>\n<li><strong> Planification agile <\/strong> : Le Lean Canvas est fortement recommand\u00e9 pour les entreprises qui adoptent la m\u00e9thode Agile, car il favorise l&rsquo;it\u00e9ration et l&rsquo;ajustement rapides de la strat\u00e9gie en fonction des retours d&rsquo;information du march\u00e9.\n<\/Li>\n<li><strong> \u00c9tude de march\u00e9 <\/strong> : Le Lean Canvas peut servir de point de d\u00e9part pour la recherche de march\u00e9. En r\u00e9pondant aux questions sur votre public cible, la proposition de valeur et les canaux de distribution, vous obtenez une meilleure compr\u00e9hension de la viabilit\u00e9 de votre entreprise dans un environnement donn\u00e9.\n<\/Li>\n<li><strong> Pr\u00e9sentation \u00e0 des investisseurs <\/strong> : la concision du Lean Canvas facilite la compr\u00e9hension rapide d\u2019un concept d\u2019entreprise, de la proposition de valeur et du business model. Cette synth\u00e8se est appr\u00e9ci\u00e9e par les investisseurs. \n\n  \n<\/Li>\n<\/ul>\n<p>En r\u00e9sum\u00e9, le Lean Canvas est un outil polyvalent qui peut \u00eatre utilis\u00e9 \u00e0 divers stades du d\u00e9veloppement commercial pour structurer des id\u00e9es, valider des concepts, planifier des strat\u00e9gies et s&rsquo;adapter aux changements du march\u00e9. Il est particuli\u00e8rement efficace pour les entreprises cherchant \u00e0 maitriser leurs d\u00e9penses et \u00e0 optimiser leur process en mode Agile.<\/p> \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1119e50 anchor-scroll-titles obeya-content-links elementor-widget elementor-widget-heading\" data-id=\"1119e50\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"anchor4\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Comment cr\u00e9er un Lean Canvas sur iObeya ? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9dcf8c2 elementor-widget elementor-widget-text-editor\" data-id=\"9dcf8c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La cr\u00e9ation d&rsquo;un Lean Canvas sur iObeya se fait depuis le catalogue de fonds de panneaux. Ins\u00e9rez un panneau Blanc, puis selectionnez le fond de panneau et choisissez  le panneau \u201cLean Canvas\u201d.   \n\n \n\nLe fond de panneau Lean Canvas est compos\u00e9 d\u2019une s\u00e9rie de cases, chaque section \u00e9tant con\u00e7ue pour vous amener \u00e0 articuler vos r\u00e9ponses de mani\u00e8re simple et directe. Il est possible d&rsquo;inclure des cartes et des liens sur le panneau selon vos besoins. La collaboration est facile, car vous pouvez partager votre tableau avec d&rsquo;autres membres de l\u2019\u00e9quipe et les personnes ayant acc\u00e8s \u00e0 votre <a href=\"https:\/\/www.iobeya.com\/obeya\/\"> Obeya digitale <\/a>.<\/p> \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35445eb elementor-widget elementor-widget-image\" data-id=\"35445eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"393\" src=\"https:\/\/www.iobeya.com\/wp-content\/uploads\/2023\/11\/fond-de-panneau-lean-canvas-sur-iObeya-1024x503.webp\" class=\"attachment-large size-large wp-image-32132\" alt=\"Capture d\u2019\u00e9cran du fond de panneau du Lean Canvas sur la plateforme de Management Visuel iObeya\" srcset=\"https:\/\/www.iobeya.com\/wp-content\/uploads\/2023\/11\/fond-de-panneau-lean-canvas-sur-iObeya-1024x503.webp 1024w, https:\/\/www.iobeya.com\/wp-content\/uploads\/2023\/11\/fond-de-panneau-lean-canvas-sur-iObeya-300x147.webp 300w, https:\/\/www.iobeya.com\/wp-content\/uploads\/2023\/11\/fond-de-panneau-lean-canvas-sur-iObeya-768x377.webp 768w, https:\/\/www.iobeya.com\/wp-content\/uploads\/2023\/11\/fond-de-panneau-lean-canvas-sur-iObeya-1536x755.webp 1536w, https:\/\/www.iobeya.com\/wp-content\/uploads\/2023\/11\/fond-de-panneau-lean-canvas-sur-iObeya.webp 1728w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a82bc62 elementor-widget elementor-widget-text-editor\" data-id=\"a82bc62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Les \u00e9tapes de cr\u00e9ation du Lean Canvas se font bloc par bloc :  <\/p> \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc3fbba elementor-widget elementor-widget-image\" data-id=\"bc3fbba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"491\" src=\"https:\/\/www.iobeya.com\/wp-content\/uploads\/2023\/11\/infographie-des-differentes-etapes-du-lean-canvas-1024x628.webp\" class=\"attachment-large size-large wp-image-32135\" alt=\"\" srcset=\"https:\/\/www.iobeya.com\/wp-content\/uploads\/2023\/11\/infographie-des-differentes-etapes-du-lean-canvas-1024x628.webp 1024w, https:\/\/www.iobeya.com\/wp-content\/uploads\/2023\/11\/infographie-des-differentes-etapes-du-lean-canvas-300x184.webp 300w, https:\/\/www.iobeya.com\/wp-content\/uploads\/2023\/11\/infographie-des-differentes-etapes-du-lean-canvas-768x471.webp 768w, https:\/\/www.iobeya.com\/wp-content\/uploads\/2023\/11\/infographie-des-differentes-etapes-du-lean-canvas-1536x942.webp 1536w, https:\/\/www.iobeya.com\/wp-content\/uploads\/2023\/11\/infographie-des-differentes-etapes-du-lean-canvas.webp 1728w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc8f0e5 elementor-widget elementor-widget-text-editor\" data-id=\"bc8f0e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le <strong>Lean Canvas<\/strong> est un outil pr\u00e9cieux pour la planification strat\u00e9gique, aidant les entreprises \u00e0 rester agiles, \u00e0 r\u00e9duire les risques et \u00e0 am\u00e9liorer leurs chances de succ\u00e8s. N\u2019h\u00e9sitez pas \u00e0 vous en servir !   <\/p> \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Qu\u2019est-ce qu\u2019un Lean Canvas ? Quelles sont les donn\u00e9es cl\u00e9es \u00e0 compiler dans un Lean Canvas ? Quels sont les avantages du Lean Canvas ? Quand faut-il utiliser la technique du Lean Canvas ? Comment cr\u00e9er un Lean Canvas sur iObeya ? Commencer mon aventure iObeya ! Demander une d\u00e9mo Le Lean Canvas est un [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":31908,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"__cvm_playback_settings":[],"__cvm_video_id":"","footnotes":""},"categories":[308],"tags":[],"class_list":["post-32004","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-management-visuel"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comment utiliser le Lean Canvas avec iObeya<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment faire travailler vos \u00e9quipes sur un Lean Canvas avec la plateforme digitale de Management Visuel iObeya.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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