PDCA
What is PDCA? The PDCA cycle stands for: Plan Do Check Act This methodology aims at improving the quality of a product or service, or a production process by repeating these four phases in a continuous cycle. The objective is to encourage a virtuous circle to solve the initial problem in the long term and […]
Stakeholder Map
What is a Stakeholder map ? The stakeholder map is widely used in project management. This design thinking method helps visualize interactions among individuals involved in a project in a single space. The stakeholder map facilitates communication among various stakeholders and aligns different groups with the objectives to be achieved. Project management extends beyond team […]
Empathy Map
What is an empathy map? An empathy map is a design thinking tool that helps to better understand the needs, motivations, behaviors and emotions of users of a product or service. An empathy map is illustrated with different categories which allow teams to study different criteria representing key aspects of the user. Thus, an empathy […]
Persona
What is a Persona Matrix or a Persona Board? A persona matrix, also called Persona Board is a fictional representation of a group of real users who share common characteristics, behaviors, needs and expectations about a product, service or experience. Personas are often used in product design, marketing and content development to help teams better […]
Skills matrix
What is a Skill matrix? A Skills Matrix is a project management tool that allows you to assess the individual skills of a team.. This tool is particularly effective because of its ease of use. Indeed, a skills matrix is illustrated by a table with two components: The team members ( row) Their skills (column) […]
Scrum
What is the Scrum methodology? The Scrum Agile method makes teams more efficient while optimizing product development. It promotes collaborative work and constant adaptation. This method is popular in Agile project management as all actions and decisions are aimed at improving the product while remaining flexible in order to constantly meet the changing needs of […]
Personal Planner
What is a personal planner ? A personal planner is a tool that is used to order and specify the progress of the tasks that an individual must complete. This tool allows team members, and especially managers, to see their respective progress very quickly and efficiently. To do this, a personal planner is illustrated by […]
Action board
What is an Action board? An action board is a management tool that allows you to visualize and track the progress of team tasks and goals. This tool makes it possible to order the choice of tasks to be carried out while giving priority to the timeframe in which they are to be carried out. […]
Business model canvas
What is a business model canvas ? A business model canvas is a visual representation of a business model. It represents in an abstract way how a company creates value for its customers while generating revenues and maintaining costs. On iObeya we provide the ability to include information about the products or services offered, how […]
SWOT
What is a SWOT Analysis? The SWOT (Strengths, Weaknesses, Opportunities and Threats) is an analysis tool created by Edmund Learned, Roland Christensen, Kenneth Andrews and William Guth in 1965 at Harvard. It aims to specify the objectives of a project while highlighting the favorable or unfavorable factors which may impact the realization of these objectives. […]