Use case: Digital Obeya

Use case: Digital Obeya

Updated • August 2026

A digital Obeya you can access from anywhere

Downside of a physical Obeya? A physical Obeya works for the people standing in it and everyone else gets a photograph of the wall and retold story of what was decided. iObeya holds the plan, the KPIs, the risks and the open decisions in one connected room, so the people who own the work are in the review whether or not they are in the building; thanks to having all digital Obeya rooms in one connected system on the Digital Obeya Platform™.

Updated • August 2026

Trusted by global manufacturers and engineering groups Sanofi

“It's much simpler to deploy than a physical room.”

Head of Lean Agile Transformation Center of Excellence, Capgemini

A digital Obeya keeps the performance wall and the decisions live

A digital Obeya is the room a team runs its work from, held in software rather than on a physical wall. The plan, the KPIs measuring it, the risks raised against it and the decisions taken sit together on boards that stay current between meetings and open for everyone who belongs in that room, wherever they are.

Combined view on the plan, the numbers and the actions in one place

Displayed side by side, so nobody has to hold the connection in their head. You can visually see relationships and trends. And the actions are tracked inside the same view.

Teams meet in front of their own work

Program and project teams, plant and area management, operational excellence groups, and the leadership reviews are all running on large touchscreens where the team stands, and from any desk if they are not right there right now.

A dashboard has no owner column

Reporting shows the milestone slipped; the digital Obeya is where someone picks it up and the whole team can keep track of it.

How a digital Obeya works in iObeya

The physical Obeya room is rarely the problem. Most sites already have the meeting, the wall, and the people participating in it. What breaks is that the wall stops being true the moment the meeting ends, and the information doesn’t travel to the next room and the next meeting. So the next review spends its first ten minutes establishing whether the picture is current.

In iObeya the boards and rooms are connected and up-to-date all the time.

The tier above sees what happened without being there

Link a production room to the site-level room in iObeya and an issue raised at shop floor level arrives at the next tier with its context attached: the metric it came from, what has already been tried, and who owns it now.

The site review opens on what the shop floor actually raised, so its first job is deciding rather than reconstructing the issue.

In a physical Obeya the summary somebody rebuilds between meetings loses the details, the reason a problem mattered arrives as a line item and the next tier has to ask for it again.

Take part in the meetings even when not on location

The same board opens on the touchscreen where the team meets, on a laptop at another site, and on a tablet out on the floor. All able to access it at the same time and with the same rights to view and update.

A site leader three time zones away contributes to the review instead of receiving a version of it later.

Nobody has to deal with the photograph of the whiteboard afterwards, or dial into a meeting they can hear but not see.

Your performance wall with the most up to date numbers

Each metric on the wall in iObeya holds its current figure, its target, and the deviations opened against it, so a number going red is a starting point with something attached rather than a color.

The meeting spends its time on the two measures that moved instead of walking the whole wall to find and confirm they are accurate.

Previously the pack was assembled the night before: accurate at the moment it was built, already behind by the time it was printed and read.

From something noticed to someone accountable, in one move

When a deviation is raised in iObeya it becomes an issue card with an owner and a date, sitting beside the metric it came from, and becomes an action card once the work to correct it has been agreed.

Nothing raised in the room leaves the room without a name assigned to it.

The parking lot at the bottom of the whiteboard did the opposite. An action written there stayed there, until somebody remembered to ask about it; sometimes months later.

A shift is too long to wait to find out

At each interval checkpoint in iObeya the room reviews one interval and not the running day: what that hour was meant to produce, what it actually produced, and whether the gap needs an answer before the next hour starts. The interval is the unit of review, so an hour that fall short is visible while it can still be recovered.

Corrections happen inside the shift that needs them, and the daily review above inherits a much shorter list of things nobody could fix locally.

Without that, the shift is judged at the end of it. What went wrong at 9:00 in the morning surfaces at 14:00 in the afternoon, by which time the line has run five more hours against the same failing constraint.

“When people are in the room, they are more involved and more committed. iObeya also makes employees’ jobs easier so they are more dedicated, more willing to support others and more focused on the project.”
Executive Leader, Sanofi · Sanofi iObeya Testimony Video

The board is the work, not a picture of the work

Make a change an obeya board in iObeya and it updates for everyone at once, because what the team is looking at is the live object rather than an export of one. Someone standing at the screen moves a card, writes on it, redraws a lane, and the room watches it happen. Nobody takes an action to update the board later.

A workspace built for documenting a meeting can be beautiful and still be untouchable during one, because the cost of changing something in front of fifteen people is too high. iObeya is built to be handled live, at wall scale, by people who are not going to open a settings panel to do it.

Not a generic collaboration whiteboard, and not static dashboard software

One digital room is useful. Connected rooms amplify each other.

Most obeya software stops at the edge of a single room: a good board for one team, with nothing carrying past its own walls. In iObeya, rooms connect, so an issue raised in a programme review moves to the level that can actually clear it, arriving with its context rather than as a line in somebody's summary.

The escalation logic is part of the model, not a convention the team is asked to remember. Which means the review does not open with a reconstruction of what happened before it, and the team reporting the original issue can see what became of the thing they raised.

Not a status reporting tool, a project tracker, or a standalone meeting board

If the review cannot happen without it, it is not a side tool

A virtual obeya that carries a site's weekly decisions has the same standing as any other system the business cannot run without, and it should be handled that way. Deployment model, access control, single sign-on, governance of who can change a board structure, support that answers when a review is due in twenty minutes.

This is the part that separates a rollout from a pilot. A tool that is delightful for one enthusiastic team and undeployable across forty sites has not solved the problem; it has moved it to whoever is asked to scale it. Enterprise readiness is a product decision made years earlier.

Not a lightweight collaboration tool, a general-purpose workspace, or a tool without enterprise deployment depth

Time back in every meeting, at a scale that has already been tested

Forrester Research modelled the impact of running visual management routines on iObeya at Sanofi, over a six-year risk-adjusted model.

30 minutes

of meeting preparation saved, per team, per week.

25%

faster decision-making and problem-solving, worth €4.5M in value over six years.

20,000

users across 90 sites running on iObeya, as of Forrester Research TEI, Nov 2021.
“With iObeya, we [consolidated data] from [different] areas, and [created] one complete overview of the whole plant.”
“This board functions 24 hours a day, seven days a week. You can look at it at any point from your desktop.”

VPS coach, Vaillant

iObeya x Vaillant-Belper Plant-CustomerTestimonial

“It’s not just a whiteboard – it’s my Obeya, my sequence of activities organized according to a proven standard.”

Sanofi

Role not on record · internal review only

Source: Forrester research Total Economic Impact™ study commissioned by iObeya, November 2021, Sanofi. Customer results may differ based on usage and implementation.

More on this

What an Obeya is, and how the Obeya practice works

The method guide: origins, the room, the cadence, the roles, and how to set one up.

Daily management on live tier boards

The shift-level routine underneath: tiered stand-ups, issue cards, and escalations.

Strategy deployment software

The annual and mid-year layer above: objectives, priorities, and catchball across tiers.

Visual management software

How the boards, the standards and the routines fit together as a visual management system.

Strategic, production and office variants

Three ways the same practice is set up, and what changes between them.

How to tell whether your Obeya is actually working

The signs that a room is effective, and the ones that tell you is not.

Questions people ask

It is the room run as software. One large visual space where a team's plans, KPIs, risks and decisions sit on connected boards that update live, so the meeting happens in front of the current picture instead of a version redrawn beforehand.

It holds the visual boards a team meets around, keeps them current between meetings, and connects them across tiers. Plans, milestones, risks, decisions and blockers live in one place, so the same picture is readable to the team and to the level above it.

No. A dashboard reports a status or that something moved. An obeya board is where the team works it: the deviation becomes a card with an owner and a date, sits next to the plan it affects, and closes in the same place the meeting happens.

A whiteboard gives you a blank canvas and no method. Obeya software carries the structure: board templates, KPI definitions, card types, and the review cadence, governed centrally so a second team's room is readable to a visiting manager on sight.

Yes, and that is the usual case. The boards run on large touchscreens where the team stands, and open from any desk as well. The team works in the physical space on a touch screen an all the information is up to date and stored.

The meetings are rarely the gap. The board is. Paper stops being true the moment the meeting ends, so the next review looks at last week. A digital board stays current between meetings and identical across teams and sites.

Central governance of board structures and KPI definitions, room-level access control, single sign-on, an enterprise deployment and support model, and the ability to let each site keep local practices without breaking the shared structure above them.

See what your review looks like on live boards
The guide covers the room structure, the cadence, KPI ownership, and how to sequence a rollout across sites.